What is heil og sael?

Heil og sael is a greeting in Icelandic that roughly translates to "health and happiness." It is commonly used as a way to greet someone or bid them farewell. Icelanders place a great deal of importance on physical and mental health, and the phrase heil og sael reflects this cultural value. The phrase is also often used in official contexts, such as government documents and speeches. In recent years, there has been an increase in the use of heil og sael in tourism marketing campaigns, as it embodies Iceland's reputation as a healthy, happy, and welcoming destination.